Privacy policy
Last Updated: August 15, 2026
From Seoul, With Love operates this website and online store, including the related content, features, products, tools, and services available through it (collectively, the "Services").
This Privacy Policy explains how From Seoul, With Love ("we," "us," or "our") collects, uses, processes, and shares personal information when you visit our website, use our Services, make a purchase, or communicate with us.
By using or accessing our Services, you acknowledge that you have read and understood this Privacy Policy.
If you do not agree with this Privacy Policy, please do not use or access our Services.
Our store is powered by Shopify. Shopify provides the technology that enables us to operate our online store and process information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT
"Personal information" means information that identifies you or can reasonably be linked to you.
Depending on how you interact with our Services and as permitted by applicable law, we may collect or process the following types of information:
Contact Information
This may include your name, email address, billing address, shipping address, phone number, and other contact details you provide to us.
Payment and Transaction Information
When you place an order, payment information and transaction details may be processed by us, Shopify, and our payment service providers.
This may include payment method, transaction details, payment confirmation, and information necessary to process your purchase.
Account Information
If you create an account, we may collect information such as your email address, username, password, preferences, and account settings.
Order Information
We may collect information about products you view, add to your cart, purchase, return, exchange, or cancel, as well as information relating to your order history.
Communications
When you contact us, including through customer support, email, contact forms, or other communication channels, we may collect the information you provide and information relating to your request.
Device and Usage Information
We may automatically collect certain information about the device and browser you use to access our Services.
This may include your IP address, browser type, device type, network information, unique identifiers, and information about how and when you interact with our website.
We may use cookies and similar technologies to help operate, analyze, personalize, and improve our Services.
HOW WE COLLECT PERSONAL INFORMATION
We may collect personal information from several sources, including:
- Directly from you, when you create an account, place an order, contact us, subscribe to communications, or otherwise provide information.
- Automatically through our Services, including through cookies, pixels, and similar technologies when you browse or interact with our website.
- From service providers, such as payment processors, technology providers, fulfillment providers, shipping providers, analytics providers, and customer support services.
- From business partners or other third parties, where permitted by applicable law.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us, we may use personal information to:
Provide and Improve Our Services
We use personal information to process and fulfill orders, process payments, arrange shipping, provide customer support, manage accounts, process returns or other order-related requests, remember preferences, and improve your shopping experience.
For our curated shopping experience, we may also use information you provide to help tailor product recommendations and Ritual selections.
Marketing and Communications
Where permitted by law and based on your preferences, we may use your information to send promotional communications, marketing messages, and information about products, services, offers, or updates.
You may opt out of promotional emails at any time by using the unsubscribe option included in those communications.
Security and Fraud Prevention
We may use personal information to help authenticate accounts, process secure payments, detect and prevent fraud, investigate suspicious or unlawful activity, and protect our Services, customers, and business.
Customer Support
We may use your information to respond to questions, provide customer support, investigate order issues, and maintain our relationship with you.
Legal and Compliance Purposes
We may use personal information when necessary to comply with applicable laws, respond to lawful requests from government authorities, enforce our Terms of Service and other policies, protect our rights, or participate in legal proceedings.
HOW WE SHARE PERSONAL INFORMATION
We may share personal information with third parties when necessary to operate our business and provide the Services.
These parties may include:
- Shopify and service providers that help us operate our store, process payments, provide technology, analyze data, support customers, fulfill orders, and arrange shipping.
- Marketing and advertising partners that help us communicate with customers or provide advertising services, where permitted by law.
- Third parties you direct us to, such as when you request that we share information for shipping, social media integrations, or other services.
- Our affiliates and business partners, where appropriate.
- Legal or regulatory authorities, when required or permitted by law.
- Parties involved in a business transaction, such as a merger, acquisition, restructuring, bankruptcy, or sale of assets.
Third parties that receive personal information may process it according to their own privacy policies and applicable laws.
SHOPIFY AND YOUR INFORMATION
Our Services are hosted and powered by Shopify.
Shopify collects and processes certain personal information about your access to and use of our Services in order to provide and improve its services.
Information you submit through our store may be transmitted to Shopify and other service providers, including providers that may be located outside your country.
Shopify may also process information relating to your interactions with our store and other Shopify merchants to provide certain enhanced features, analytics, security, and other services.
For more information about how Shopify handles personal information and the privacy rights available through Shopify, please review Shopify's applicable privacy policies and privacy resources.
COOKIES AND SIMILAR TECHNOLOGIES
We may use cookies, pixels, and similar technologies to operate our website, remember preferences, understand how visitors use our Services, improve functionality, and provide relevant marketing or advertising where permitted.
Some cookies may be placed by third-party service providers that support our website and business operations.
You may be able to manage certain cookie preferences through your browser or device settings. Disabling certain cookies may affect the functionality of our Services.
THIRD-PARTY WEBSITES AND LINKS
Our Services may contain links to websites, applications, or services operated by third parties.
If you follow a link to a third-party website, that website's privacy policy and terms will apply.
We do not control and are not responsible for the privacy, security, content, or practices of third-party websites.
We encourage you to review the privacy policies of any third-party websites or services you choose to use.
CHILDREN'S PRIVACY
Our Services are not intended for children who are below the age of majority applicable in their jurisdiction.
We do not knowingly collect personal information from children where prohibited by applicable law.
If you believe that a child has provided us with personal information, please contact us so that we can review the situation and take appropriate action where required by law.
SECURITY OF YOUR INFORMATION
We take reasonable measures to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.
However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Please avoid sending sensitive or confidential information through unsecured communication channels.
RETENTION OF PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide Services, maintain business and transaction records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
The length of time information is retained may vary depending on the type of information and the circumstances in which it was collected.
YOUR PRIVACY RIGHTS AND CHOICES
Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.
These may include:
- The right to request access to personal information we hold about you.
- The right to request correction of inaccurate information.
- The right to request deletion of certain personal information.
- The right to request a copy or portability of certain personal information.
- The right to opt out of certain marketing communications.
- The right to opt out of certain targeted advertising or sharing of personal information where applicable.
- Other rights provided under applicable privacy laws.
These rights are not absolute and may be subject to legal exceptions or limitations.
To exercise an applicable privacy right, please contact us using the information provided below.
We may need to verify your identity before processing certain requests.
We will not discriminate against you for exercising privacy rights that are legally available to you.
MARKETING COMMUNICATIONS
If you subscribe to our marketing communications, you may receive emails about products, Rituals, offers, updates, or other promotional content.
You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in the email.
Even if you opt out of marketing communications, we may still send necessary non-promotional communications relating to your account, orders, transactions, or customer service requests.
INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to, stored in, or processed in countries outside the country in which you live.
These countries may have privacy laws that differ from those in your jurisdiction.
Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.
PRIVACY COMPLAINTS
If you have a concern or complaint about how we handle your personal information, please contact us using the information below.
Depending on where you live, you may also have the right to lodge a complaint with the relevant data protection or privacy authority in your jurisdiction.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal requirements, or privacy practices.
When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy and provide any additional notice required by applicable law.
We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.
CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us at:
We’re happy to help with questions about your privacy, order, or From Seoul With Love experience.
